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The Inescapable Neoliberal Bias Behind ‘Kurzgesagt — In a Nutshell'
Examining the philosophy of the adorably cute science YouTube channel
The YouTube channel Kurzgesagt [kurts·guh·zaakt] — In a Nutshell advertises itself as a science-based educational platform. It has over 17 million subscribers, and each one of its videos averages millions of views. It's one of the most-watched science channels globally, and it covers every topic, from the origins of consciousness, to how to create solar engines. CEO Philipp Dettmer claims that the channel's goal is "to spark curiosity….to inspire people to do very, real research for themselves." This aim is undeniably a good thing. We should encourage people to learn more about our world.
It should also be noted that the quality of these videos is beyond superb. Each one involves a narrator breaking down complex topics as cutesy animated ducks act as our visuals (seriously, I love these ducks). I have found their videos to be an excellent place to start for certain topics. The research underpinning them is far more in-depth than your average YouTube video — something that should be applauded.
However, there is a philosophy underpinning most of these videos that's more than simply "the scientific method." While they claim to be science-driven about the positions they have taken, the Kurzgesagt company that makes these videos has a worldview that fosters market-based, arguably "neoliberal" solutions when it comes to tackling humanity's biggest problems.
They are not "objective" — if such a thing is even possible — when it comes to the presentation of the stories they tell, and that is something viewers should be mindful of when they watch these videos.
When we talk about science, it's very easy to devolve into a "well, that just what the data says" kind of argument. This position is where proponents try to divorce the philosophical assumptions baked into how people interpret the data from a particular source, and we see that sort of reasoning happening here with Kurzgesagt videos as well. As the narrator in the video Can You Trust Kurzgesagt Videos? says of the company's process when forming opinions:
“When we express an opinion, we market it as such. That’s not saying…
